The relationship has been fruitful, and I've sent hundreds of new customers their way. The opening line was personal and authentic-not to mention I had immediate proof that made the claim even stronger. All they had to do was simply agree to include us on high-intent pages if they thought their audience would benefit from our newsletter.
#Very light blue background free#
So we offered a free membership to Ticker Nerd, gave them a 50% lifetime commission with a 180-day cookie, and we wrote any content they required. They're also limited on time and resources, so getting this done for them is a bonus. What are the 1-10 bonuses, AKA the "sizzle" of the offer?īy leveraging Alex's questions, we created an offer for Ticker Nerd affiliates.įrom our research, we learned that finance blogs want additional streams of income, trustworthy partners with a track record, and new products to share with their audience. What can be stacked onto this offer to make it more valuable? What effort is required from the customer? What's the time delay for your customer to get this outcome? What are the perceived risks for your customer? What's the dream result for your customer? Alex says there are seven questions to answer when creating a grand slam offer: Create a compelling offerĬreating an irresistible offer is something I learned from Alex Hormozi, and it's my favorite part of sending an outreach email. You won't cite every bit of this in your email (in fact, please don't), but it will help you better understand what kind of message might resonate with them. I recommend using LinkedIn to learn more about their position, the role they play in their company, the type of content they share, what they follow, and any other info you can glean.
#Very light blue background professional#
What do they care about most in their professional career?Īre they likely to be flooded with cold email requests similar to yours? What are their roles and responsibilities? Know who you're emailingĪ critical factor in sending successful cold emails is a deep understanding of the recipient. If you don't have an explicit request or question, you're giving the recipient a really good reason to ignore your email-and believe me, they're probably looking for one. The important thing to remember is that "just wanted to connect" isn't enough of a reason for an email-that's what LinkedIn is for. Why are you sending this email? Is it to land a client? Build a relationship? Acquire a company? I've sent outreach emails for all sorts of reasons: everything from trying to land new customers to getting a discount on a SaaS tool. 7 tips for crafting an outreach email that gets a response 1. Here, I'll show you how I craft outreach emails that get positive responses almost (almost!) every time. So yes, cold emails can be awkward, just like approaching a stranger at a networking event.
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